Maison Michel Boutique, Conduit Street, London

A brand-new flag-ship boutique implementing a new Maison Michel concept design, located in a small unit on Conduit Street. The existing space was stripped back to reveal some beautiful original detailing and the generous ceiling heights. The focus of the concept is two curved rows of tall metal columns that serve as display and storage for the amazing hats, these also create concealed areas for staff operations as well as a more private area to display special editions. The basement has been transformed to allow for storage and staff facilities. McDonald Architects acted as Executive Architects developing and implementing the concept design by Maison Michel.